STRATEGIC MANAGEMENT

Semester: III
Sub Code: MSM T 304
Credits: 4
Hours/Wk: 4
Total Hrs: 60
Exam Marks: 50
IA Marks: 50
Exam Duration: 3 Hrs

Objective:
This course seeks to introduce the students to the area of organization’s strategic management – a field of enquiry that focuses on the organization as whole and its interactions with its environment.

Course content
Unit 1:
Definition of Strategic Management, Need andbenefits of Strategic Management, Current challenges to Strategic Management, What makes a decision strategic, Initiation of Strategy, Triggering Events

Unit 2:
Levels of Strategy, Strategic intent, Mission, Vision and Purpose, Strategic Management Process, External Scanning, Internal Scanning, Strategic Alternatives- Grand Strategies, Expansion , Stability, Strategic Focus: Building a multi step focus, responding to change

Unit 3:
Strategy formulation:
Corporate Strategy, Ansoff model, SWOT analysis, Strategic choice models – BCG matrix, Porter’s model, Core competence, Dynamic capability etc

Unit 4:
Strategy implementation, Issues in strategy implementation:
Project, Structural, Functional, System and Behavioral implementation. Corporate culture, Leadership styles, Personal values

Unit 5:
Strategy evaluation and control:
Strategic evaluation process, Strategic control techniques, Balanced scorecard

Unit 6:
New mantras in strategic management:
METRIC analysis, CINE Matrix for Strategic Gearing, SPOT analysis, SWAN model, Forward engineering, VSP (Vision-Strategy-Purpose) yantra, Grounded praxis approach to strategic management, Linking Strategy with ODM (Organization Development & Management), Holistic Performance Scorecard (HPSc), Character Competence of the Corporation.

Suggested Readings
1. Hitt, Ireland And Hoskisson; Strategic Management; Thompson
2. Thomson And Strickland; Strategic Management; Mcgraw-Hill
3. David – Strategic Management – Concepts And Cases, Prentice Hall Of India
4. Srinivasan, Strategic Management – Indian Context, Prentice Hall Of India
5. Sharma Subhash, New Mantras in Corporate Corridors: From Ancient Roots to Global Routes, New Age International Publishers, New Delhi