RESEARCH AND JOURNALISM

Semester: IV
Sub Code: MAJ T 402
Credits: 4
Hours/Wk: 4
Total Hrs: 60
Exam Marks: 50
IA Marks: 50
Exam Duration: 3 Hrs

Definition – elements of research – scientific approach – research and communication theories – role – function – scope and importance of communication research – basic and applied research.
Research design components – experimental, discriptory, exploratory quasiexperimental, bench mark, longitudinal studies – simulation – panel studies – corelational designs.
Methods of communication research – census method, survey method, observation method – clinical studies – case studies – content analysis.
Tools of data collection: sources, media source books, questionnaire and schedules, people’s meter, diary method, field studies, logistic groups, tendency – tests of reliability and validity – SPSS andother statistical packages.
Media research as a tool of reporting. Readership and / audience surveys, preparation of research reports / project reports / dissertations / theses. Ethical perspectives of mass media research.