NEWS PAPER MANAGEMENT

Semester: II
Sub Code: MAJ T 202
Credits: 4
Hours/Wk: 4
Total Hrs: 60
Exam Marks: 50
IA Marks: 50
Exam Duration: 3 Hrs

Unit – I
General Introduction to Management
1.1 Introduction, Concept, Significance, Definition and Function of Management.
1.2 Planning Meaning, Nature of Planning, Planning Process and Management.

Unit – II
Management Process
2.1 Organizing, Directing, Leadership etc,
2.2 Controlling & Co.-Ordination

Unit – III
Newspaper As an Industry
3.1 Newsprint Policy, Management,Costing, Supplies, Inventory Control and Quality Management.
3.2 Ownership Patterns.
3.3 PRB Act, Company Act, Industrial Dispute Act, Working Journalists and other Newspaper Employees.
3.4 Registration of Newspaper, Identification of Competitors, Analysis & Evolution, Procedure/Process.
3.5 Organizational structure, Newspaper Establishment (TOI/HT, Indian Express, Bhaskar, Amar Ujala, Enadu etc.)
3.6 Role of ABC, IRS, NRS.

Unit – IV
Newspaper Production Process and Problems.
4.1 Communication System, Edition Planning, Printing Schedules,Time Management.
4.2 Different Type of Problem like Labour etc.
4.3 Human Resource Development.

Unit – V
Distribution and Marketing Management of Newspaper
5.1 Introduction of Marketing, Concept of Marketing, Marketing Process. 5.2 Consumer Behaviour: Factors Influencing Buyers Behaviour,Identifying Market Segments, Selecting Target Markets. 5.3 Distribution of Newspaper, Selection of Circulation Area Covered by an Edition.

Reference Books:
— News Paper Management in India, Gulab Kothari, Intercultural Open University.
— Media Development & Management: New Horizons, Biswajeet Guha, Kanishka Publishers.
— Media Management, K.P. Yadava, Adhyayan Publishers.